New Music – Pure Mids ‘Don’t Quit’

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Pure Mids is a California based trio who blend the sounds of  self-skepticism and optimism in an alternative, showgazey hue. Latest release ‘Don’t Quit’ is the latest single from the three-piece and follows on from the success of their debut eight-track album ‘Optimistic-ism’ that was released back in January.

80s styled drum machines lay a foundation for smooth synths and jangled guitars to build upon, all topped with a glossy and seductive vocal. With a host if similar dream-pop acts popping up at the moment Pure Mids do well to keep a unique twist across their music and with rave reviews already there is plenty of hype building around these Californian upstarts.

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